Alpheus CTO Membership

Alpheus Leisure are members of the Caribbean Tourism Organisation UK Chapter. The Caribbean Tourism Organisation's main objective is the development of sustainable tourism for the economic and social benefit of Caribbean people. The CTO provides to and through its public and private sector members, the services and information to accomplish this goal. The Mission of CTO Chapters is to play a leading role in the travel industry by having a forum in which individuals, particularly travel agents, meet for the primary purpose of developing more awareness of destination products and therefore expand travel and profit opportunities As a representation company the benefits of the membership will be passed onto the clients that we represent.

The benefits of joining the Caribbean Tourism Organisation (CTO) are as follows:

Marketing Opportunities

• Caribbean Travel Campaign 2005 – CaribbeanTravel Magazine 7
• Special Offers Flyer
• Caribbean Month – in September the aim is to focus trade and consumer awareness on the entire region throughout the month of September – opportunities include Magic FM Radio Campaign, Meet and Reward the media, best web-site competition , agent of the year and much more
• Caribbean Training Programme training

Marketing Initiatives – exclusive to Chapter Members

• CTO joint funded special offer press advertising campaign
• CTO joint funded special offers flyer campaign
• Special offers on the web-site
• Participating in radio campaigns

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Roadshows

• 6 roadshows alone in September are organised to target travel agents and tour operator reservation staff.. 70-100 agents attend per show. More are planned through the year and 2006
• Participation in Consumer and Trade Shows

Access to research, statistics and select CTO publications

• Up to date economic outlooks and current industry travel trends

Press Relations

• CTO employ a dedicated and experienced travel PR company – BGB communications

Networking Opportunities

• hroughout the years there are a number of networking opportunities for members – there are 4 membership meetings held per year

Mailing List of Key Industry Contacts

Access to a Consumer Database

Attendance at overseas Conferences

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